SVA MASTERS WORKSHOP IN ROME

The Masters Workshop in Rome is an exciting way to learn about type and typography, book and lettering design, as well as architecture, art, archaeology, epigraphy, and even Italian cuisine.

For the Summer of 2014, we were asked by Steven Heller and Lita Talarico to collaborate with them on creating the brand identity for the program. Inspired by the typography of Italian travel posters of the 60’s we created an expandable system that fit all their needs. The identity was a success, the program sold out and everyone ate pizza.

CREDITS

CREATIVE DIRECTION:
Steven Heller & Lita Talarico

ART DIRECTION & DESIGN:
The Collected Works

CATEGORIES

ART DIRECTION

BRAND DEVELOPMENT

TYPOGRAPHY