THNK – SCHOOL OF CREATIVE LEADERSHIP

THNK is a school for the next generation of creative leaders. Born in Amsterdam, they recently opened a second location in Vancouver, and have more to come. As the school grows they’ve encountered new areas where their brand could use some help, and called us to help refresh it.

One necessity of the project was establishing a comprehensive book of brand guidelines to ensure all elements remained consistent across teams and locations. This has been an ongoing process, spanning across almost all areas of design, including: typography, iconography, color theory, print and digital.

Everyone at THNK is so good to work with though, we don’t want it to end.

 

CREDITS

CREATIVE DIRECTION:
Sharon Chang

ART DIRECTION & DESIGN:
The Collected Works

IDENTITY DESIGN:
Lava

CATEGORIES

ART DIRECTION

BRAND DEVELOPMENT

ICONOGRAPHY