I Am Easy To Find

When The National hit us up about about their upcoming album–it was like a perfect storm of exciting news. First, the album was almost finished, and about to be announced. Second, they were sending us an advanced copy to listen to (which sure made us feel cool). Third, they were working with the incredibly talented Mike Mills, director, designer, producer and Oscar nominee. Finally, and probably most important, they wanted us to design a ton of stuff for them–including packaging, animations, swag, and the website.

Mike Mills had been working with the band for the past year, and created a beautiful 40 minute film that accompanied the album. He also worked as a producer on the record itself, and had a vision for the design system that should span across all the pieces. We worked closely with Mike, and together built a clean typographic system, that eloquently constructed and deconstructed itself across a multitude of elements. Black and white photography and video intersected with colorful paint strokes, both layered beneath kinetic type. Together it formed a sophisticated design system, that felt both utilitarian and iconic. We’re incredibly proud of the end result, and it’s always amazing to collaborate with such a talented crew. Here’s to the next one.

Credits

Creative Direction:
Mike Mills

Album Cover Design:
Mike Mills & OSK

Film Direction:
Mike Mills

Graphic Design, Animation and Website Design:
The Collected Works

Website Development:
Nick DiMatteo

Band Mangement:
Shaun Gibson & Brandon Reid