The New York Times

We worked closely with The New York Times to help them conceptualize a new product–the “Home” iPad publication. Over the years they’ve featured dozens of homes and their respective owners, as articles that are published in a recurring section of the paper. However, after being featured for one day, the articles are retired to the New York Times archive. In a recent partnership with Apple, they are now re-releasing these stories, bundled into a bimonthly iPad publication.

We were hired to establish everything this future publication should be–including the identity, design, layout, interactive elements, and guidelines for releasing future publications.

Credits

Creative Direction:
John Macleod

EDditing:
Noel Millea

Art Direction & Design:
The Collected Works

Writing & Photography:
As Credited