Circuit
Circuit has been running one of the better ideas in transit since 2011: a free or highly affordable shuttle, in partnership with your city, that actually shows up. Eight million rides and 40+ markets later, the service had outgrown its look. The brand still read like a pilot program, not a network that cities across the country were beginning to rely on.
We built Circuit into a brand that travels (get it, because they’re a transportation service). Working across strategy, a full identity system update, and some clever copywriting if we do say so ourselves, we gave Circuit a unified design presence with enough flexibility to feel at home in any city it enters, from beach town boardwalks to downtown grids. The promise stays the same in each place: a clean, friendly, genuinely local way to get around.
Client
Circuit
A fleet in motion
Every vehicle is the brand's largest, most seen surface: a billboard on wheels, if you will. We designed fresh vehicle wraps to work as a moving identity, legible at a glance with small details up close, and impossible to mistake for anyone else on the road.
The Circuit
At the core of the system is the circuit itself: a continuous line that moves, turns, loops, and explores. It is, of course, a metaphor for the journey riders go on via Circuit. Naturally, we built a generative tool to create the line patterns, which are used everywhere, from the website to billboards and more.
Color and type with a charge
We gave Circuit a palette with a pulse and a typographic voice with real personality, built to read clearly from across the street and feel warm from the passenger seat.
Client
Circuit