Mayku Multiplier

Mayku believes everyone should have the freedom to make. We helped them express that intention by introducing their identity and their first tool to the world several years ago. But they’re taking it to the next level with the Multiplier – bringing pressure forming to the desktop for the first time.

To build hype for this powerful new machine, we crafted a design system that works hand-in-hand with the parent Mayku system, while having an identity of its own, and reinforces the powerful and precise capabilities of the Multiplier.

We took inspiration from the machine itself (designed by Teenage Engineering): incorporating unique grid patterns, a dark color palette with just the right amount of yellow pop, and a compelling angular cut here and there – mirroring the angle on the Multiplier itself. As icing on the cake, we produced a 3D teaser film featuring light playing off of the machine’s many attractive assets.

Mayku’s not just for hobbyists anymore.

Credits

CREATIVE DIRECTION, DESIGN, ANIMATION:
The Collected Works

IDENTITY DESIGN:
Chris Skinner, Vincent Drayne, Christian Townsend

3D DESIGN & ANIMATION:
Vincent Drayne

MANAGEMENT:
Justin Raymond Park

MAYKU TEAM:
Benjamin Redford, Alex Smilansky, Bex Calway

INDUSTRIAL DESIGN:
Teenage Engineering