Mayku is more than a rad product, it’s a movement. When Ben and his team hit us up, they had just wrapped up a highly successful Kickstarter campaign. Their flagship product, the FormBox, was a compact vaccuformer that allowed anyone to turn their desktop into a prototyping factory. The FormBox is incredibly smart, because it opens the world of product design to everyone from beginners (with it’s easy and approachable process) to industry professionals (when paired with 3d printers and other prototyping tools). Mayku is pushing the maker movement forward, which is what got us so excited about the project.
We worked closely with their team to develop a tight identity system that ran the gamut of deliverables–including the logo, typography, color palette, packaging, animation and even the FormBox itself.
The wordmark and icon are based on the very simple idea of what Mayku empowers users to do–build products in a very simple way. The letterforms in the wordmark are created from simple, modular shapes–that can break apart and rebuild again. We also thought it was rad that they could easily create the wordmark with the FormBox itself–something they’ve done many times now, with a diversity of materials.
The color system we developed is bright and punchy, spanning across the packaging, the website, and the product itself. Whenever color is used, it’s meaningful in its application. For example, on the FormBox any element you interact with (a handle, a dial, a button) is yellow. On the packaging, our “FormBox Yellow” clearly identifies FormBox products. This allows for an expandable system–so when Mayku wants to add additional products to work alongside the FormBox, they can then have their own identifiable color.
We also art directed the photography style, to be used by Mayku and their in-house team. Once again, simplicity and clarity was key. Products are photographed on flat color backgrounds, and how-to tutorial videos and clear and approachable. Together, all these elements work together to form a cohesive design system, that supports the concept of Mayku itself. It’s simple. It’s powerful. It’s reshaping home production, and turning a small studio in to a compact factory.
Creative Direction, Design and Animation:
The Collected Works
Benjamin Redford, Dean Pankhurst, Alex Smilansky
Courtesy of Mayku