The North Face - 50 Years of Parkas

We were thrilled to partner with The North Face in developing a campaign to commemorate the 50th anniversary of their iconic parka. This parka is not just a brilliant piece of technical gear for extreme conditions, it’s also a cultural symbol that has resonated with the masses. Our team crafted a comprehensive design system that included a dynamic motion package and an exclusive, limited-edition zine. This system enabled us to integrate campaign photography and written interviews with the incredible Conrad Anker, Jimmy Chin, Quannah Chasinghorse, and Danie Sierra.

Zip up. We have a lot we’re excited to share.