ExpensiCon III
While working closely with Expensify on a holistic rebrand, it was critical that the design system could flex and support unique brand moments - it's a universe that supports their evergreen hero app, unique initiatives, and special events. Fortunately, we had the perfect opportunity to stretch for a lavish event in Puglia, Italy: their most epic conference yet, ExpensiCon III. It's a system with upscale vibes that makes both everyday accountants and even George Clooney feel right at home.
Client
Expensify
Inspired by Puglia's iconic pumos, arches, and columns, we utilized these shapes as framing elements to fill with photos, or as borders to support text and graphics. They can also move, evoking the calming sensation of water hitting the coastline. Do you feel relaxed yet?
ExpensiCon III's design system may be for a one-off event, but it feels timeless.
From signage and swag to a giant carved wordmark at the entrance, the event was a full takeover of the Borgo Egnazia resort. It's a soft step away from Expensify's core brand: illustrative (without using the same cast of illustrations), leaning into the playful but sophisticated Expensify New Kansas typeface, and painted with intentional picks from the color palette palette. And as evening falls, it even looks amazing dressing up the exterior of the hotel.
