Fable

The days of missing footage and super expensive software are coming to an end. Fable introduces an accessible and intuitive animation platform for beginners and pros alike. We were honored to be part of an exciting launch, creating Fable’s brand aesthetic and written ethos. We conjured water bottles, conceptual spaces, graphics packages, web pages, and brand standards, all with a clean kit of parts that lets the brand act as a vessel for creativity. The logo represents growth and collaboration using the three most popular aspect ratios story-driven content appears in these days. We helped bring the brand to life, and now you can bring your stories to life with Fable!

Credits

Creative Direction:
Justin Colt
Jose Fresneda

Design:
Justin Colt
Jose Fresneda
Vincent Drayne
Chris Skinner
Christian Townsend

3D Modeling & Rendering:
Vincent Drayne
Christian Townsend

Motion Design:
Justin Colt
Chris Skinner

Project Management:
Justin Raymond Park

Web Development:
Nick DiMatteo

Copywriting:
Mikio Bradley

UI Design:
Fable In-House

2D Animations on Website:
Fable In-House

Fable Team:
Chris Boardman
Kenta Koga
Adrian Letechipia
Dalia Kemeklyte
Ashley Einspahr